MessageGears needed a trio of banners that could serve dual purposes. The middle banner needed to be able to stand alone, if they were to have a small booth at an event, they would need to be able to only take one banner.

Knowing that, I made the middle banner not just an image of the software, but used an over-the-shoulder image to naturally draw the eye toward the screen, while using those keywords to draw an emotional connection.

The two banners on the sides are kept neutral, as complements to the center so the center banner remains the focus when they are all together.